Supreme

SUPREME, A BRAND THAT SYMBOLIZES STREETWEAR

SUPREME: A WASHABLE NEW YORK STREETWEAR BRAND

It all started for Supreme in 1994 when they opened a store selling clothing and accessories for skateboarding enthusiasts. The store was founded by James Jebbia and opened on the corner of Lafayette Street and Prince Street in New York. The store's first customers consisted entirely of young New York skaters and independent artists. Since the products were in limited quantities or 'Limited Edition', the store operated on an exclusive basis from the start. In fact, you have to go back to the beginning to understand the DNA of the American brand. James Jebbia analyzed the behavior of young people in New York and realized that they actually did not wear normal skater clothes.

"The clothes that skate brands were taking out at the time was shit. Many of their consumers were young. But where people imagine skaters in kids of 12, 13 or 14 years, in New York, It was rather the 18-24-year-old Hardcore kid, and he didn't wear these clothes. Because it didn't do well, and the quality was bad, when they wanted to appear and picking up girls", James Jabbia.

So he started producing Supreme clothing like high-quality hoodies, made in Canada, with a minimalist design and a name that resonated with a sense of rebellion for '90s skateboarders. Once the community was united, the only thing left to do was offer limited-edition pieces. The founder of Supreme understood the phenomenon like no one else did and then worked on his iconic box logo, also known as BOGO.

A STRONG IDENTITY: SUPREME BOX LOGO

The brand adopted the now iconic red rectangle with the word 'Supreme' in white. James Jebbia drew inspiration for the logo from Barbara Kruger's work. Little by little, the brand opened up to new worlds such as Hip Hop culture and fashion culture in general. Through its popular logo, Supreme has attracted a wide range of artistic trends, from underground culture and punk to the urban culture of skateboarders. And it goes without saying that Supreme also draws inspiration from music, art and pop culture to create iconic T-shirts, such as the Celebrity Tee with portraits of world-famous personalities and their signatures. In this way, the brand became more and more popular, and collaborated with big names in the fashion world such as Vans, Timberland and Stone Island. The brand opened several stores around the world, including in Paris, London and Tokyo.

ORIGINAL SUPREME COLLABS: THE NORTH FACE, COMME DES GARÇONS, LACOSTE

A wide range of celebrities, including Kid Cudi, Lady Gaga, Kate Moss and Tyler The Creator, LeBron James, Justin Bieber and Rihanna, have worn Supreme. It is a brand that quickly became iconic, and relies on hype and product rarity, which is at the heart of its strategy (they have some really rare Supreme t shirts , for example). High-end brands followed suit in this trend, and unique collaborations began to emerge between Supreme and prestigious fashion houses such as Burberry and Jean Paul Gaultier. One of the most hyped releases was the collaboration with Louis Vuitton in 2017 on a never-before-seen capsule collection. Since some Drops can be of high value, many ask 'When is Supreme dropping?', and then it is just a matter of keeping an eye on their site, as it can vary each season.

Supreme also does not hesitate to team up with specific niche brands such as The North Face , Dickies, Rimowa and Honda to create unique products such as: Supreme Hoodie, Supreme t-shirt or Supreme underwear. Supreme's strength as a brand lies in these collaborations, which together cover all aspects of fashion and lifestyle. Of course, there are also streetwear collaborations with Nike, Lacoste and others. At the end of 2023, the New York brand even entered into a collaboration with the up-and-coming streetwear brand Corteiz. Supreme has managed to develop a business model based on its collabs, and despite the number of products created, James Jebbia's brand still remains in the hearts of enthusiasts as an icon.

Today, every single one of the brand's releases is a hyped drop, and Supreme has established itself as the global streetwear brand of our time - and now you know where to buy Supreme, at Sneakerzone....