THE 7 COOLEST NEW SNEAKERS OF 2023

Are you looking for a pair of hot new sneakers? Then this list contains our picks for the latest and coolest new sneakers of 2023.

I will be taking a look at some of the ones that our customers are tearing off the shelves, but also some models that I predict will make good investments if you are a collector.

Let's go.

Here are the 7 coolest sneakers of 2023, in completely random order.

Air Jordan 4 Retro Seafoam

As the name suggests, we are dealing with a pair of classic sneakers here. 

This release has been incredibly hyped, and for good reason. You can never go wrong with a pair of classic and retro Jordans… Ever.

These sneakers earn a special place for me on this list because of the extremely tasteful seafoam green, which goes perfectly with the white leather and black details.

Anyone who has ever tried on a pair of Air Jordan 4s knows that the shoes are incredibly comfortable, whether you're on the basketball court or destroying your friends' sneaker game (because let's be honest, you're going to win with these on).

It's hardly getting any better, and we've only just started.

Fun fact - Did you know that the first Air Jordan 4 was released in 1989, just two years after the first Air Max 1. In both cases, Tinker Hatfield was the man behind the design. 

Samba AND Cloud White Core Black

We quickly jump on to a pair of must-have Adidas Sneakers.

This Samba model is already a clear bestseller at Sneakerzone in 2023, and we understand that very well.

The shoe is stylish with well-considered and super classy details. Just check out the white box with the beige suede. It's seriously irresistible.

These Sambas are the hottest women's sneakers of the season (but hey, all our shoes are unisex)

I've even considered a couple myself because they're so delicious.

The brown rubber sole gives a retro look that you find on many of Adidas' classic sneakers. 

We understand very well that this shoe is a bestseller. It is so popular right now that we barely have time to get our hands on the model before it leaves our warehouse and goes out to our dear customers.

Are you going to a party soon? 

So make sure you're ready to dance with a pair of Samba — probably the most comfortable dance shoes we know.

Fun fact - The Adidas Samba model dates back to 1949, and is Adidas' second best-selling shoe, right behind the Stan Smith. Over 35 million pairs of Samba have been sold worldwide. This means that every Dane had around 6 pairs of Samba in their wardrobe.

Air Jordan 1 Low SE Concord

For some completely unknown reason, this Air Jordan 1 model has been largely overlooked by all of our amazing customers.

It seriously makes no sense when it's such an icy model — which is why I'm highlighting this special edition Jordan — to give these sneakers the justice they deserve.

If you want a pair of new sneakers that will turn heads, these are a good choice. 

The ultra-popular Icy sole is back on a sneaker that is so popular and stylish in the black and white colors, with a glossy finish. I almost have no words for how crazy this is.

It's only a matter of time before you can't get these Jordans anymore — people just need to open their eyes to them.

On top of that, you get all the qualities that make Jordans an extremely popular shoe.

Comfortable and classic sneakers, timeless design and a shoe you can wear all week.

One of my personal favorites we have in stock right now.

Fun Fact - The Jordan 1 Low was first released in 1985 as the first low-top shoe produced for Michael Jordan. The shoe is largely based on a Nike Dunk with the Jordan wings added.

Dunk Low Industrial Blue Sashiko

What's a sneaker store's bestseller list without a pair of Dunks?

Those who haven't understood that Dunks are here to stay might as well learn it now. Dunks were the undisputed shoe of the year at Sneakerzone in 2022, and their popularity continues in 2023.

These Industrial Blue Sashiko sneakers are a really exciting case in my eyes.

The crazy thing is that people haven't noticed this model yet — it makes me think two things.

1. When you buy it, you can stand out. There are not many others in your circle who own this model. That's completely guaranteed.

2. This shoe will be a really good investment if you are a collector. As soon as people start to notice them, the price will increase. If you have a pair in mint condition by then, you have the opportunity to make good money.

So whether you're a collector or want a pair of completely clean and fresh Dunks for the summer, here you have a pair of completely unique shoes that go with every occasion.

Fun fact - Nike Dunks were first released for basketball players in 1985. Since then, however, the model has been a big seller under Nike SB, as a skateboarding shoe.

Air Jordan 1 Retro High 85 Black White

In reality, you probably don't need to say much about this model, but I intend to do so anyway.

You can get as many colorful sneakers and unique models as you want, but timeless classics — like this Jordan Retro High 85 — are timeless classics for a reason.

This is the shoe that's waiting for you when you've been on wild sneaker adventures, when you've broken in your new sneakers, and when you need home comfort.

In other words; this one will never, ever let you down.

Jordans like these never stop being cool, and if you're even remotely interested in sneakers, you owe yourself a pair of these.

Not to fit in, but because you can hardly get better.

For me, it's with Jordans like these that I feel like I have a pair of real sneakers.

This one never dies.

Simple.

Fun Fact - The first Air Jordan 1 High was released in 1985, and was first retroed in 1994, just 9 years after its initial release. Since then, there have been hundreds of throwbacks.

Air Jordan 1 Mid Gym Red Panda

If you have a keen sneaker eye, you know exactly why this model is on this list.

It has all the right elements that make a pair of Jordans special. Black and red colorway with cream sole,

'Amen then.

Throwbacks to Michael Jordan's heyday with the Chicago Bulls have the effect of making a pair of Jordans insanely desirable, and in the long run very valuable.

However, if you're just looking to wear them, we understand you perfectly, because this retro look, with the cream-colored soles, leather materials and red Jordan graphics, makes the shoe a real Jordan banger.

Don't sleep — you might miss out.

Fun Fact - Some of the first Jordan shoes to hit the NBA were banned because they were red and black. It didn't live up to the dress code that was in place on the court back in 1985.

Samba Leather Cloud White Lucid Blue

Did you think I was done with Samba?

Think again, my friend.

I'm pretty sure the Samba will be one of the biggest hits in 2023. This model is brand new to us, and has already started flying off the shelves — it's crazy.

But honestly, I understand it well.

It's a great alternative to the slightly more standard Samba that you saw earlier on the list.

Still with light leather and brown rubber soles, but this time with stripes that stick out a little more, in a vibrant blue color.

I really love the simplicity of these sneakers, and it seems like everyone else does too.

If you want to get your hands on this one, in your own size, you'll have to act fast. This one is moving out of our warehouse quickly.

Fun Fact - The Samba model was originally made for soccer players to train on hard surfaces. That's why the sole also has a pattern that was supposed to make it easier to stand firmly, without slipping around, on slippery surfaces.

Key points

If your sneakers need a pair of new playmates, it's very possible that this list has a good offer.

From our perspective, Air Jordan has a firm place on the podium. They simply never let you down, and the hype is high for new releases.

It's possible that you already have a pair of Samba among your sneakers, but if you don't, now is the time to get a pair from this list. A huge shooting star already, in 2023.

Dunks are cool — that's just the way it is. That's why there was room for a pair here on the list. I predict that the popularity Dunks have had in 2022 will continue this year. We still love them here at Sneakerzone, and our customers certainly do too.

Were your new sneakers not on this list?

So please contact us in the chat, or take a look through our range.